If you own a small business, you understand how imperative it is you pack your products in durable packaging. From individual pieces of homemade candy, to home meal kits that are delivered to your doorstep, it is important your packaging is the highest quality. While the purpose of packaging remains constant, consumers are beginning to experience different packaging trends. Simple, beautiful, and transparent packaging remains the ideal product packaging for small business owners.

Here are the three transparent packaging trends that can help elevate your small business:

• Transparency: Transparent packaging seems to be the best choice for many food business owners. Transparent plastic boxes, bottles, or bags allow consumers to catch an honest glimpse of the food they are going to purchase without having to open it. This is great for small businesses because it allows them to be open and honest about what their product is, and does not rely on overt and vibrant packaging to make a sale. Transparency is crucial in business and it lets consumers know your product is the real deal that does not hide behind gimmicks.
• Personalized Packaging: Personalized products will make consumers feel special about the products they intend to buy. For example, if you are in the business of selling individually baked cookies for your customers that include a name or unique design, it is essential that you use clear plastic packaging. Consumers feel a connection to your product if they are able to associate themselves to it.
• Eco-Friendly: Recyclable plastic is a trend that is always popular. Packages that are environmentally friendly are sure to succeed amongst consumers. Packaging that respects the environment by being recyclable or biodegradable is the packaging you want for your products.

At Vue-Craft, we are capable of elevating your small business. Our transparent packaging is the perfect solution for the delivery of your products. Regardless of what your product or application is, we are sure to find something that fits your unique needs. Call or email us today to learn more about our custom packaging.