Studies exhibit that customers are more than a hundred percent likely to pick items off store shelves when the item is in transparent packaging. This is because the item is visible as opposed to being packaged with an opaque quality material. Customers are gravitated towards what they can see and the chances of buying the wrong product, color or preference is eliminated. Some of the items that commonly use transparent packages include cosmetics, bath and body, skincare, hair products and wearable electronics. The benefits of clear packaging outshine its disadvantages.
What you see is what you get:
Transparency allows a customer to receive a clear visual of the item they are about to purchase. It is very easy for customers to assess the product, its characteristics, and inherent benefits. Most people prefer to view the item using their own eyes as opposed to reading the product description from a box.
Durable, cheap, quality printing and finishing:
Clear packaging is popular amongst manufacturers because they are relatively cheap to manufacture. The printing process is rapid, which results in a faster turnaround. Clear packaging allows the manufacturer to manufacture creatively while finishing the packages.
Building trust:
Using clear packaging showcases the trustworthiness of a brand i.e. that there is nothing to hide. Therefore, customer complaints will become non-existent.
Disadvantages of transparent packaging
Effects of the sun:
Products that use clear packaging are more likely to be sun bleached. Food products are more likely to rot especially if they are exposed to direct sunlight.
Clear packaging might appear plain without additional printing:/h2>
It may be difficult to distinguish your packaging from your competitors. However, you can insert logos using graphic design in order to distinguish your brand.
