Transparent plastic packaging has been a mainstay of small enterprise for decades. Be it at the stall at the farmers’ market, a local sale or an indie boutique stocking quirky handicraft, transparent plastic packaging has been seen to make a product seem more desirable and there makes it more saleable.
In fact, it is not too long ago that a number of businesses were replacing their foam-based containers to plastic ones. Why? Because with limited transparent packaging could customers look at their food, while the rest of the box was an opportunity to showcase the brand. Where to place the transparent part in the plastic packaging, well that’s the ingenious part.
Foods which have the same consistency and look throughout a serving can be encased in a package with a transparent lid. On the other hand, foods such as soups with chunks in them, can have transparent bottom halves of the side walls. This will allow customers to look at what they wish to see, rather than stare at a blank dish.
Transparent plastic packaging must be used intelligently and tastefully. Just as too little packaging is going to reduce the perceived value of your product, too much packaging can inconvenience customers by making it difficult for them to open it. Soft packaging may feel great in the hand, but it would be a bad way to protect what’s inside it.
Choosing the right kind of packaging is, thus, very important. Foods, particularly those that can be easily crushed or lose their shape when being transported, either by the business or the customer, are preferred to be placed in hard plastic packaging. Not only does it protect the food, it can be more easily stacked for transport.
On the other hand, small handicraft, which is often of an oblong shape, can be sold in simple soft plastic. This feels great in the hand and can be folded to fit in a purse or pouch. And since the packaging is transparent, customers can see exactly what they are getting for themselves.
